Our Vision and Values
The MiVeda vision is to become a leader in providing natural, safe and healthy, certified organic products for nutrition, personal care, dental care, hair care and cosmetics.
At MiVeda, our philosophy is to provide safer, non-toxic, certified organic products that can potentially contribute to the well-being and quality of life of the community.
MiVeda achieves this philosophy by providing products which:
- Are certified natural and organic (ACO certified to COSMOS standards)
- Do not contain any potentially harmful or toxic ingredients
- Are environment friendly
- Are not tested on animals
Our objective is also to share oursuccess with our Members.
MiVeda is a "green" company.
We care for the environment and use packaging materials that can be safely recycled or disposed of in landfill. We are working towards a better future for the earth and all our families. All ingredients used in our products can be considered "earth friendly" and have no deleterious effect. Further, we only use ingredients which have been grown responsibly (ie sustainable agriculture and no destruction of forests or detriment to the earth).
MiVeda is passionately committed to making a difference in people's lives with high quality products, while our business model can help our Members achieve financial independence and improved health.
We reflect our values by providing an honest, professional, friendly and caring service whilst at all times remaining focused on the best interest of our Members, customers and their families.
We maintain complete integrity and honesty in all our dealings. And, we believe in honest and clear communication with our stakeholders, Members and customers.
Our company name “MiVeda” was created after a long and thoughtful process as the founders believed it encompassed the philosophies and values of the company.
“Mi” [pronounced my] has multiple meanings.
- “My Vision” – which the founders have for the company.
- “My Opportunity” – for Members who want to embrace the benefits our company provides.
- “My Life” – which reflects the philosophy, knowledge and wisdom MiVeda has about natural, healthy and safe products which we provide to our customers and all the community.
- "My Health" – which reflects the chance Members and customers have to take control of their health by using safe, non-toxic, certified natural and organic products.
“Veda” [pronounced vayda] represents the fundamental philosophy of “vedic” principles.
- "Veda" – is a term generally accepted to describe “Knowledge”, “Wisdom” and in some contexts “Science”. There are four Vedas known to mankind (The Rig Veda, The Sam Veda, The Atharv Veda and The Yajur Veda). MiVeda founders especially chose this term to reflect the scientific knowledge and wisdom which led to the use of the selected ingredients and formulae used in the MiVeda products which are natural, healthy and safe.
- “Veda” – allows people to embrace the goodness of the ancient Indian Ayurveda (as well as ancient traditional knowledge from South America, Africa, Australia) and reflects our philosophy of promoting long healthy life by using natural, healthy and safe products as well as dietary supplements that provide all the proper nutrition your body requires in the modern world.
It is often said “the devil is in the detail” and “read the fine print”. For these reasons (and for the avoidance of doubt and to offer full disclosure, transparency and clarity) MiVeda has a policy of providing as much detail as possible in regard to the company and the products we provide. While from a marketing perspective, it is accepted that “the less said - the better”; MiVeda thinks that education and explanation is warranted and justified in order to assist consumers to make an “informed decision” when purchasing their products. This philosophy has been derived from the founders’ involvement with scientific and medical research, but also from their decades in clinical practice.
For this reason we will expand on some of MiVeda’s unique benefits – in other words, what makes MiVeda stand out from other companies.
Made in Australia
MiVeda is proudly Australian owned and operated. About 10 years ago MiVeda operated overseas and following that experience we decided to bring all manufacturing and operations back to Australia. This was primarily for quality control reasons, but MiVeda is also very conscious of supporting the Australian economy and community. MiVeda wants to keep money and jobs in Australia, especially considering the current international economic, political and health situation.
Certified Natural and Organic products
Initially MiVeda concentrated on just providing products with no harmful ingredients in them. This was because we felt that the harm being caused by dubious ingredients necessitated urgent action. However, over the years, it became apparent that some companies “rort the system” and say they exclude harmful ingredients from their products but actually do not. After considerable thought and discussion between many independent parties, MiVeda concluded that to maintain proper and transparent integrity that could be relied upon by the public, we needed to involve a “third umpire” to scrutinise our entire production process. By doing this, everyone can be certain that our ethical and professional standards are a reality, rather than having to rely on MiVeda "doing the right thing". By being a Certified Natural and Organic company, MiVeda is constantly scrutinised by an independent authority (ACO) that has control over what we produce.
Having explained this, we make it clear that nowadays, being a Certified Natural and Organic company is not confined to just organic ingredients and manufacturing (although clearly this is critically important). To obtain certification now, MiVeda has to conform to multiple criteria (COSMOS Standards Document). In real terms, what this means is that the following requirements also need to be complied with…
To be approved as Certified Natural and Organic, MiVeda products are required to be environmentally friendly and “green”. As such there are stringent rules about no pesticides and herbicides involved with ingredients: but also that the growing and harvesting of ingredients, containers, labels and production methods are all environmentally friendly and (where applicable) can be recycled.
Sustainable ingredients (100% of raw materials) and packaging
Part of the overall thrust of getting certification for organic products is that the growing and harvesting of all ingredients must be sustainable. No environmental damage can be caused in the agricultural process: for example, rain forests cannot be destroyed to grow crops and ingredients must be biodegradable. Similarly, all packaging must not cause damage to the environment – either during the manufacturing process or in the disposal of materials after use.
Vegan and 100% plant derived
For the above reasons, all MiVeda products are vegan and 100% derived from plants. This is not a token statement but an absolute requirement for MiVeda to get its products Certified Natural and Organic.
Free of exploitation of animals, cultures, land or persons
Following on from all the above points, MiVeda products are not tested on animals. However it is also mandatory that there is no exploitation of humans (eg workers and growers) during the growing and harvesting of ingredients and no exploitation or detrimental effect to agricultural land. Additionally, no exploitation is allowed due to cultural differences and therefore there is no discrimination or economic abuse due to: gender, politics or religion.
Lastly, there are also important stand-out points about MiVeda products that are less to do with the proven quality of the products and more to do with their value and benefits.
MiVeda feels that, just because we have fabulous products that are Certified Natural and Organic, it is not an excuse to make the recommended price of each product unreasonably expensive. Some companies might do this but MiVeda wants as many people as possible in the community to benefit from using our products. For this reason, MiVeda offers its products at the best possible price. In some cases, products are offered at prices that reduce profitability to MiVeda to an absolute minimum and this is done because we feel it is desirable for all people to have reasonable access to these products.
Join as a Member and enjoy the multiple associated benefits.